One of the top questions about cosmetics is “why are eyeliners so expensive” and if you think about it, the question makes total sense. An eyeliner is made mostly of wax which is super inexpensive to manufacture. But if you use makeup, there is a definite difference in the quality of different brands and whether or not the eyeliner actually stays on your eyes or instantly smears off. Wet n’ Wild’s regular pencils (meaning non retractable) don’t work at all. Yes they will smudge if you test on your hand but you get almost no color payoff on your lids. The retractable pencil, however, is actually not at all bad. You do need two coats to get decent color but for under $2 this is not terrible. I usually take one of these along with me when I travel because losing expensive cosmetics can be a pain in the wallet.